BuzzFeed Video & CNN (ft. Bree Essrig and Whitney Mixter)

Dave Rubin, Bree Essrig and Whitney Mixter discuss the new BuzzFeed and CNN YouTube partnership. ??Subscribe to Rubin Report for more: http://www.youtube.com/subscription_center?add_user=RubinReport

BuzzFeed and CNN launched a joint YouTube channel, which will feature videos created from CNN’s archival footage in the form of news mash-ups tailored for social media and sharing. The trade-off is simple, BuzzFeed is looking to add more credible news to their website, and CNN needs to reach a younger demographic.

Do you think this partnership of traditional media and new media will work?

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Guests:
Bree Essrig: @BreeEssrig
Whitney Mixter: @WhitneyMixterLA