Normative, Prescritive, and Descriptive Decision Making (THE SAAD TRUTH_128)

There are three broad approaches for studying decision making. I discuss each in turn.

See my 2013 TEDx lecture wherein I discuss this exact decision taxonomy: http://bit.ly/20jP69U

Edited book from 1988 on the general topic: http://amzn.to/1nJ6WSJ

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