Using Evolutionary Psychology to Design Effective Health Promotion Messages (THE SAAD TRUTH_636)

My introductory remarks and lecture at the mini-summit on the marketing of health promotion, which I organized and hosted on April 23, 2018 at the John Molson School of Business, Concordia University (

Note: Apologies for the audio quality. My doctoral students Derek Theriault and Lianze Hou did their best to improve the sound. Also, in my quest to reduce the file sizes, the clips have been compressed. This results in somewhat illegible slides but most viewers are likely to focus on the spoken words rather than the slides. Finally, many thanks to all of my doctoral students for offering their help in setting up the equipment on the day of the event (Derek Theriault, Lianze Hou, Chaim Kuhnreich, and Yves Dupuis).

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